Website Redesign | LW Creative — Yorkshire Web Designer
Website Redesign

Same business.
A website that finally keeps up.

A redesign isn't starting from zero — it's keeping what already works and rebuilding what doesn't, without losing the Google rankings and content you've already earned. If your site's holding your business back, this is how we fix it.

Sound Familiar?

Signs it's time
for a redesign.

If more than one of these sounds like your website, it's probably costing you more than it's worth.

It Looks Dated

Design trends move fast. If your site looks noticeably older than your competitors', visitors notice — and judge accordingly.

It's Slow

Especially on mobile. Every extra second of load time is visitors quietly giving up and leaving.

📱

It Doesn't Work on Phones

Most of your visitors are on mobile. If it wasn't designed mobile-first, it's probably showing.

📉

Traffic Isn't Converting

Getting visitors but not enquiries usually means the site itself is the bottleneck, not your marketing.

🔧

It's a Pain to Update

If changing a sentence takes a support ticket, the platform it's built on is working against you.

😬

You Dread Sending the Link

If you hesitate before sharing your own website, that's usually the clearest sign of all.

The Redesign Process

Nothing gets lost
in the switch.

A redesign starts differently to a new build — with a proper look at what you've already got, before anything changes.

01
Website Audit

A full review of your current site — content, structure, SEO performance, and what's actually working — so nothing valuable gets thrown away by accident.

02
Design

A modern design direction informed by the audit — keeping your brand recognisable while fixing what's actually holding it back.

03
Build

The new site gets built properly alongside your existing one — which stays live and untouched throughout.

04
Content Migration

Existing content, pages, and blog posts get carried across and cleaned up — with proper redirects set up to protect your search rankings.

05
Review & Testing

A full walkthrough and thorough testing before anything goes live — checked across devices, browsers, and every page.

06
Launch

The switch-over happens with zero downtime — visitors simply see the new site, exactly where the old one used to be.

Why It Matters

An outdated site is
quietly costing you.

Every visitor judges your business by your website first. A tired, slow, or dated site sends the wrong message before you've had the chance to say anything. More detail in this article on average vs. professional websites — here's the short version:

~50ms
is roughly how long it takes visitors to form a first impression — almost entirely based on design.
3–4x
higher conversion rates for websites that load in around 1 second, compared to sites taking 5 seconds or more.
97%
of consumers read online reviews of a local business before visiting — your site is the first thing they check.
1st
impression is usually made online, long before anyone picks up the phone or walks through your door.
What's Included

Modernised —
not started from scratch.

Every redesign is built to protect what you've already earned, not risk it.

SEO-Safe Migration
Proper 301 redirects and URL mapping so your existing search rankings carry over.
Content Audit & Cleanup
Keep what's working, rewrite or remove what isn't — with your input throughout.
Full Visual Refresh
A genuinely modern design, not a re-skin of the same tired layout.
Speed & Mobile Improvements
Fixing the performance and usability issues the old site was quietly built with.
Zero Downtime Switch-Over
Your current site stays live until the new one is fully ready to replace it.
Same Domain, No Lost Rankings
Nothing about your web address changes — just what visitors find when they arrive.
Common Questions

Before you get in touch.

Will I lose my Google rankings if I redesign my website?
Not if it's done properly. A redesign keeps your existing domain and includes a full content and URL audit, with 301 redirects set up wherever needed, so your existing search rankings carry over rather than reset.
How long does a website redesign take?
Most redesigns take 2–4 weeks depending on how much content needs auditing and migrating. You'll get a clear timeline after the initial audit.
Do I need to give you access to my current website?
Yes, typically hosting and domain access, so the audit and eventual switch-over can happen smoothly without any downtime.
Can you keep some of my existing content?
Absolutely — a redesign is about keeping what already works and rebuilding what doesn't, not starting from a blank page.
What happens to my current website while the new one is being built?
It stays live and untouched. The new version is built separately and only goes live once it's fully tested and ready, so there's no downtime for your visitors.
Let's Get Started

Ready to give your website
the upgrade it deserves?

Get a rough estimate in under a minute, or reach out directly — no pressure, no jargon.